Content is the lifeblood of marketing

It starts with strategy.Content rarely exists in a vacuum.
MBA ensures your content has a clear role in your communication’s ‘web’.
What’s it for? Why? For whom?Experience in writing and producing ads, press releases, blog posts, white papers, buyer’s guides, ‘lead magnets’, promotional emails, social media content and videos.Expert in originating complex websites from a 20,000-product transactional multi-vendor marketplace with 100+ sellers to a simple lead capture landing page.Skills include copywriting, script development, marketing-tech integration and managing complex design ==and == video production.MBA has expert associates to draw on for ==web development==, ==graphic design== and ==video production==.

Managing the nuts and bolts

MBA has hands-on experience managing transactional websites, product folios and sourcing cost-effective photography.We assist in pricing strategies and sales promotions.Advise on fulfilment processes, packaging, inventory management and software.Set up marketplace integration. Connect Google Ads and Facebook Ads with your website.Ensure your sales attribution tracking is set up to deliver KPIs that matter to you.

Growing sales

MBA advises on the myriad of tools and strategies available to grow your sales.Using a ‘conversion funnel’ approach we implement data-driven digital marketing, mapping the customer journey from first-touch to when they buy from you. And beyond…. up-sell, cross-sell, referrals, brand ambassadors.We feed the funnel with traffic from Facebook and Google Ads then implement conversion strategies.Build prospect lists for email marketing.Social media selling.Influencer and affiliate management and customer loyalty programmes.

Then scale up

Growth is good, but profit is better.MBA can help you establish economies of scale through automation to ensure your growth is scalable.

Unaparalled targeting

Mark Bradley has 20 years’ experience in
agency-side marketing, the last 8 of which has been in helping clients get returns from Facebook Advertising.Recently Mark achieved sales of £214,121 (157 transactions) from an overall ad spend of £7,558 for a brass instrument client, and £76,576 of sales from a £7,609 ad spend for an ebike firm.

• SEE RESULTS

**If your brand has a clear and compelling proposition, a track record of sales, a sizable customer database and a healthy gross profit margin MBA can amplify your success with Facebook ads. **

Join the dots and focus on profitable growth

Marketing is as much science as art.
Like science, we learn from experimentation. Focusing on doing more of what works.This requires measurement and goals.
Which in turn requires data.
Which needs interpreting into actionable insights.…which all needs managing, consistently.Joining up your digital marketing with your offline promotion can be complex. MBA takes the pain away and delivers hard-working, profitable marketing.

How well does your proposition hold up?

MBA will run an internal workshop to review your marketing and ask (from the customer's wiewpoint):How unique is your offering?
Are you credible?
Is the brand positioning consistent?The outcome is a robust analysis of where you are now and what adjustments may be required to realign your marketing with your goals.

Achieved ROAS of x12

MBA deployed a sales funnel strategy with FB ads resulting in 49 purchases totalling £72k across an 18 month period.
UK campaign
Retargeting
Lookalike audiences
Use of tactical incentives

Over 200 new customers acquired

Using tactical ads, MBA generated over £16k of online sales directly attributable to FB and Instagram ad campaigns.
Targeting women aged 35+, in UK.
Custom audiences
Lookalike audiences
Dynamic retargeting
Use of tactical incentives

Achieved £3k+ sales from £498

MBA ran a coupon-based ad in Facebook and Instagram offering 2 for 1. Gained 107 new customers who spent over £3,000. Acheived 311 new leads.Local geo-targeted to postcodes
Tracked coupon use

Achieved 22k social endorsements

MBA delivered inspiring, aspirational ads to 100,000 Facebook and Instagram feeds seen by 50,000 target audience. Resulted in over 7,000 website visits, 107 email optins and and engaged audience for retargeting of 20,000+.

Cost-effective member recruitment

MBA used Facebook 'lead ads' to grow membership for a client's professional chef organisation.
Proved to be the most cost-effective recruitment method for the client.
Lead ads
Custom audiences
Lookalike audiences

x10 uplift in qualified leads

Owner of retirement home wanted to attract more enquiries.
MBA ran ads on FB targeting over 55s. Captured 95 qualified brochure requests with follow-up contact info. Achieved tenfold uplift in qualified brochure requests for the client.
30% of ad recipients took an action on a post.
Lead Ads
Retargeting
Lookalike audiences